Market Insight has been a leader
in first-class marketing field research services in Indian. We have expanded
our field research services as the market research industry has grown from the
standard focus group to integrating other methodologies and technologies. We
have delivered our field research services to more than 100 clients helping us
to innovate and improve through our clients’ experience. Field research allows
the client to observe how end-user use their product or services in their own
home or work environment to gain greater insight. The value of knowledge
gathered today by field research can help with the future growth and
development of the company.
STEPS WE FOLLOW TO CONDUCT
FIELD RESEARCH:
Assembling a Team of Key
Stakeholders
We put together a team of key
stakeholders including people from upper management (preferably the CEO),
sales, marketing, and the engineering team to discuss the plan, set up, and the
criteria for recruiting participants.
Recruiting Participants for
the Field Study
The precise characteristics of
the target participants are noted to get the findings of the industry/product.
We not only go out and try to just get star customers, but our field research
also includes participants who have stopped using your product. Thus, we can
say our findings of field studies are based on realities, not perceptions.
Conducting a Typical Site
Visit
The main aspect of our field
research service is a typical site visit which allows us to gather the most
pertinent data. Our field researchers are stocked with a variety of market research
tools for data collection and analysis.
Analyzing the Data and
Communicating the Results
We communicate site visit results
by providing incremental statements to keep stakeholders acquainted with the
field study's progress. Our research team analyze collected data from distinct
participants and look for answers to key questions about a product or service.
Presenting the Results for
Maximum Impact
The entire field research process
depends on the scope of the study. The final stage involves the convergence of
report study results and makes apt recommendations to the client's business'
goals and strategies. The researchers make the results available in PowerPoint
presentations or in written reports, depending upon the client’s requirement.